Laura Cassady
Hi, I’m
I’m the friend you can count on to bring energy, encouragement, and a whole lot of transparent talk to the table. No matter where you’re at in life or motherhood, my goal with this platform is to share all the tips, tools, and strategies you need to thrive—whether that's in parenting, self-care, fitness, or just getting through the day with a little more happiness.
I grew up in Columbus, Ohio, and graduated from The Ohio State University with a degree in strategic communications. My career started here in my hometown in marketing and media with brands like (614) Magazine and Red, White & BOOM! In 2018, life brought me to Kansas City to support my husband Kyle’s career as a B-2 Air Force pilot. There, I kept building my marketing career with roles in fitness and aesthetics, with brands like TITLE Boxing Club, Synergy Aesthetics and VIO Med Spa. Working in the aesthetics industry has shown me how powerful it is to help people feel their best—whether they’re looking to start a business in the medspa industry or find a skincare solution that gives them that extra glow.
While this work has been fulfilling, the real adventure began in 2022 when I became a mom to our daughter, Landon. Just 356 days later, Kyle and I welcomed our son, Hayes, and our family has been full of love and chaos ever since! Becoming a mom changed my world and inspired me to create this blog—a place where I can share everything I’m learning (and still figuring out) about parenting, fitness, self-care, and staying sane as a mom.
So, whether you’re here for tips on baby must-haves, fitness routines, skincare secrets, or just a little dose of mom-life humor, I’m so glad you stopped by!
Cassady Crew
Meet The
Frequent Questions
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I’m an Ohio native, born and raised in Columbus (a die-hard Buckeye!). I went to a small all-girls school growing up and then attended The Ohio State University. After a quick stint living in Chicago, I joined Kyle in Kansas City, where he is stationed at Whiteman Air Force Base. In 2025, we are making our way back to Ohio to be closer to family—the saying goes ‘there’s no place like home.’
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It was Labor Day weekend, and my friends and I were headed to a lake weekend. We made a detour on the way there to attend Ohio State’s season opener at Indiana. Kyle and I crossed paths at a bar after the game, and the rest is history.
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Yes, we always liked the idea of siblings close in age since Kyle is an Irish twin himself. But I didn’t expect to find out I was pregnant again before I’d even returned to work from maternity leave! It’s been a whirlwind, but now we couldn’t imagine it any other way and are so grateful for it.
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Busy but fulfilling! With two young kids, a full-time job, and a workout routine that I try to stick to about 4-5 times a week, life’s a juggling act. I aim to eat healthy most of the time—about 80%. It’s all about balance and consistency.
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Easy! You can head to the ‘SHOP’ page on my site or click the product photos in my blog posts and they will direct you to the shopable link. I hope you love everything I share as much as I do!
